Trendwatching
Trendwatching website do a real nice job finding different ways to look at things. As their name implies, they focus mostly on finding trends that may impact customers and businesses throughout the world. What is particularly appealing about the site are the stories they publish, which contain extensive information and lots of marketing implications.
For instance, their February 2010 story focuses on products they call “Functionall.” This is the name given to products sharing similar characteristics, such as being smaller, simpler to



